目录
"Towards New Horizons in Branding"by Hiroyuki Minamiyama
Editorial Notes
Special Feature:"What's Branding?"Organization by Sumio Hasegawa
Projects
Advertising Agency"DENTSU"
Branding and Repositioning of Audi's international Design Strategy
Launching "i-mode" in the European Market
Bluewin:Switzerland's Biggest internet Provider
Berlin Philtharmonic Orchestra:Germany's Leading Symphony Orchestra
"Nippon Milk Community"
A New "Mark-E" Branding
Manufacturers of Textiles and Chemical Products "Teijin Group"
Mitsui Oil & Gas Self-Service Gas Stations
Obbli,a new energy brand
The Edible oils and Foods "The Nisshin Oillio"
Waste Incineration Plant "Ecolo no Mori"
JAPAN POST
JAPAN AIRLINES
Brand names for flower shops-"Hanaippin","Hana-ryohin","Hanayoshi"
Fashion exhibition "What is it?A-POC show(exhibits)"
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